Hello My Target Audience. You’ve just been struck in the head by my metaphorical arrow. Yes, every word I have typed here is meant for your eyes, and I want you to understand the process I went through to pick you out of the 6 (soon to be 7) billion other humans on earth.
What is a Target Audience?
Well, it is typically a marketing/communications term that defines who is meant to receive your message. For most marketing & sales pitch, the target audience is the people most likely to purchase your product.
This means that a lot of research goes into understanding your hobbies, habits, thoughts, insights, demographics and response. As a public speaker though, it is an advantage to understand the trends and insights of your audience upon sight.
To give you a clearer picture, Roy Morgan Research, an Australian Marketing research company breaks down their thoughts, their aspirations, self-images, behaviour and more into 10 neat segments and called them Value Segments – CLICK FOR LINK
The knowledge of a target audience comes into play when you are actually speaking in public spaces without a captive audience. You’ll need to attract a certain group for your message. If you are speaking on women’s rights, then obviously your first targets would be female. If you’re nearby a school, then your tone would be younger and lighter. When speaking to adults, it would probably be a little more serious and passionate.
Your Speech begins from your target audience. Always know who you are speaking to because the best speeches can be lost on the wrong listeners. You pick your target audience base on your message’s objective.
The Message Objective & The Target Audience.
The message is the main point of the story, your speech is meant to motivate or to change their attitudes towards a certain subject, to express a personal experience or even to impart knowledge on a specific subject.
Your target audience depends on the message objective. For example, if you are trying to promote child abuse awareness. You would be able to craft a speech targeting Parents or guardians, a speech to inform children what child abuse means, or a speech to promote active campaigning & volunteering amongst young adults.