Need vs Greed

Need vs Greed

Mahatma Gandhi was truly the champion of Passive- Aggressive wars. He understood that a peaceful but firm display of disagreement was always stronger than a direct assault.

As with any debate, a straight on launch into fired-up arguments will always leave your opponent looking much more calm & confident than yourself.

When one argues for greed, it is about personal gain,it is about how smart you will come off, and by extension, the reflection of what the public thinks you deserve.
When one is sure of their need, you no longer struggle with fear because the argument is about something much bigger than yourself.

The need for environmentally responsible actions for example, can be argued for with a concrete mental sureness, that you are absolutely right. 🙂

The Target Audience

Bullseye!

Hello My Target Audience. You’ve just been struck in the head by my metaphorical arrow. Yes, every word I have typed here is meant for your eyes, and I want you to understand the process I went through to pick you out of the 6 (soon to be 7) billion other humans on earth.

What is a Target Audience?

Well, it is typically a marketing/communications term that defines who is meant to receive your message. For most marketing & sales pitch, the target audience is the people most likely to purchase your product.

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This means that a lot of research goes into understanding your hobbies, habits, thoughts, insights, demographics and response. As a public speaker though, it is an advantage to understand the trends and insights of your audience upon sight.

To give you a clearer picture, Roy Morgan Research, an Australian Marketing research company breaks down their  thoughts, their aspirations, self-images, behaviour and more into 10 neat segments and called them Value Segments – CLICK FOR LINK

The knowledge of a target audience comes into play when you are actually speaking in public spaces without a captive audience. You’ll need to attract a certain group for your message. If you are speaking on women’s rights, then obviously your first targets would be female. If you’re nearby a school, then your tone would be younger and lighter. When speaking to adults, it would probably be a little more serious and passionate.

Your Speech begins from your target audience. Always know who you are speaking to because the best speeches  can be lost on the wrong listeners. You pick your target audience base on your message’s objective.

The Message Objective & The Target Audience.

The message is the main point of the story, your speech is meant to motivate or to change their attitudes towards a certain subject, to express a personal experience or even to impart knowledge on a specific subject.

Your target audience depends on the message objective. For example, if you are trying to promote child abuse awareness. You would be able to craft a speech targeting Parents or guardians, a speech to inform children what child abuse means, or a speech to promote active campaigning & volunteering amongst young adults.

As you can see. There is definitely more than one way to skin a cat.

Toastmasters International Top Ten Tips

Taken from the Toastmasters International Site http://www.toastmasters.org/tips.asp
 
Always know your basics.
  1. Know your material. Pick a topic you are interested in. Know more
    about it than you include in your speech. Use humor, personal stories and conversational language – that way you won’t easily forget what to say.
  2. Practice. Practice. Practice! Rehearse out loud with all equipment you plan on using. Revise as necessary. Work to control filler words; Practice, pause and breathe. Practice with a timer and allow time for the unexpected.
  3. Know the audience. Greet some of the audience members as they arrive. It’s easier to speak to a group of friends than to strangers.
  4. Know the room. Arrive early, walk around the speaking area and practice using the microphone and any visual aids.
  5. Relax. Begin by addressing the audience. It buys you time and calms your nerves. Pause, smile and count to three before saying anything. (“One one-thousand, two one-thousand, three one-thousand. Pause. Begin.) Transform nervous energy into enthusiasm.
  6. Visualize yourself giving your speech. Imagine yourself speaking, your voice loud, clear and confident. Visualize the audience clapping – it will boost your confidence.
  7. Realize that people want you to succeed. Audiences want you to be interesting, stimulating, informative and entertaining. They’re rooting for you.
  8. Don’t apologize for any nervousness or problem – the audience probably never noticed it.
  9. Concentrate on the message – not the medium. Focus your attention away from your own anxieties and concentrate on your message and your audience.
  10. Gain experience. Mainly, your speech should represent you — as an authority and as a person. Experience builds confidence, which is the key to effective speaking. A Toastmasters club can provide the experience you need in a safe and friendly environment.

Spreading  Inspiration

The Eloquence Academy